Brand Identity / Logo Design
Sub Divo
Steampunk-inspired brand identity design
A distinctive brand identity created around precision, exploration and mechanical detail — bringing a unique steampunk-inspired vision to life.
Project Scope
Logo design · Brand identity
The Brief
Sub Divo approached me with a clear vision: a brand identity that captured the spirit of steampunk - mechanical, exploratory and distinctive.
The identity needed to feel detailed and characterful while remaining clear, recognisable and versatile across different applications.
The Approach
I explored a number of directions built around mechanical detail, navigation and aviation-inspired symbolism.
The development process moved from three distinct concepts into a focused ladybird and compass direction, refining the balance, detail and typography through client feedback.
The Result
A bold, distinctive identity built around a mechanical ladybird and compass emblem, supported by a strong standalone wordmark.
The final system gives Sub Divo a memorable visual identity with the flexibility to work across digital and print applications.
DELIVERABLES

