Sub Divo steampunk-inspired logo design featuring a mechanical ladybird and compass emblem.

Brand Identity / Logo Design

Sub Divo

Steampunk-inspired brand identity design

A distinctive brand identity created around precision, exploration and mechanical detail — bringing a unique steampunk-inspired vision to life.

Project Scope

Logo design · Brand identity

Client

Sub Divo

The Goal

Create a bold, memorable identity that reflects the brand's steampunk influence and sense of exploration.

The Solution

A custom emblem combining mechanical detail with classic typography and compass imagery.

Timeline

2 weeks from brief to final delivery

Sub Divo logo concept development boards with steampunk sketches, mechanical ladybird designs and brand identity exploration.

The Brief

Sub Divo approached me with a clear vision: a brand identity that captured the spirit of steampunk - mechanical, exploratory and distinctive.

The identity needed to feel detailed and characterful while remaining clear, recognisable and versatile across different applications.

The Approach

I explored a number of directions built around mechanical detail, navigation and aviation-inspired symbolism.

The development process moved from three distinct concepts into a focused ladybird and compass direction, refining the balance, detail and typography through client feedback.

The Result

A bold, distinctive identity built around a mechanical ladybird and compass emblem, supported by a strong standalone wordmark.

The final system gives Sub Divo a memorable visual identity with the flexibility to work across digital and print applications.

DELIVERABLES

PRIMARY LOGO
PRIMARY WORDMARK
COLOUR + MONOCHROME
VECTOR FILES
STANDALONE EMBLEM
SIMPLIFIED WORDMARK
HIGH-RESOLUTION FILES
INVERTED VERSIONS
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