Why Your Brand Needs a Colour Palette (And Why Crafti Corgi Is Your New Best Friend)
Hi there! 🐾 I’m Crafti Corgi — your colour-loving, pixel-perfect freelance graphic designer. I specialise in helping small businesses build strong, memorable brands.
Today, let’s talk about something that often gets overlooked but plays a huge role in your brand identity: your colour palette.
🎨 What’s a Colour Palette, Anyway?
Think of your colour palette as your brand’s outfit — the go-to look it wears across your website, social media, packaging, and more. It’s more than just “your favourite colour.” It’s a carefully selected group of shades that reflect your personality, connect with your audience, and make your business instantly recognisable.
As a seasoned graphic designer, I can tell you this: colour isn’t just decoration — it’s strategy.
🏪 Why Small Businesses Need a Colour Palette
If you're running a small business, your brand needs to stand out — not just look good. A professional, consistent color palette can:
Boost Brand Recognition: People remember colours — just think of Coca-Cola red or Tiffany blue. Strategic colour choices increase brand recognition and build trust.
Set the Mood and Emotion: Colours tell stories and spark feelings. A holistic therapist might lean into calming greens and neutrals, while a kids’ party planner might go full rainbow joy mode. 🎉
Bring Consistency to Everything: Whether you’re designing a flyer, posting on Instagram, or launching a new product, a cohesive palette ensures your brand always looks polished and professional.
Still not convinced? Check out this great guide to colour psychology in marketing from Verywell Mind — it breaks down how different colours affect mood and perception.
🧠 Colour Theory Meets Brand Strategy
Not all colours are created equal. As a freelance graphic designer, I combine colour psychology with your brand’s mission, audience, and vibe to build a palette that actually works. It’s more than picking pretty colors — it’s crafting a visual identity that makes people stop scrolling and start connecting.
🐶 Why Choose Crafti Corgi?
Here’s the truth: Working with Crafti Corgi means you're not just hiring any graphic designer — you’re teaming up with a branding partner who:
Truly listens to your goals and vision
Specialises in small business branding
Has experience across digital, print, and web
Offers fully customised brand kits (colour palette + logo + typography = magic!)
Brings a whole lot of heart and a touch of fun to the process
As a trusted graphic designer in Surrey, I’ve helped local businesses, established companies, and solo entrepreneurs create brands that look great and feel right.
🎁 Tailor-Made Branding with a Personal Touch
When you work with a freelance graphic designer like me, you get flexibility, creativity, and a one-on-one experience that big agencies just can’t match. Every colour choice, every hex code, every swatch is picked with your unique brand in mind.
Want more inspiration? Here’s a fantastic article on branding tips for small businesses from Shopify that’s packed with practical advice.
🐾 Let’s Bring Your Brand to Life
If you’re ready to stop guessing and start branding with confidence, let’s chat! Crafti Corgi is your go-to graphic designer in Surrey, ready to turn your business into a bold, beautiful, and unforgettable brand.
Stay colourful,
Crafti Corgi
