Designs for Press Releases: Why They Matter for Small to Medium-Sized Businesses
In today’s fast-moving digital world, first impressions matter more than ever. And for small to medium-sized businesses (SMBs), a well-designed press release can be the key to standing out in a sea of content. As a freelance graphic designer in Surrey, I’ve seen firsthand how visual branding can make—or break—the impact of your announcement.
Whether you're launching a new product, announcing a partnership, or hosting an event, the design of your press release plays a critical role in how your message is received.
Why Press Release Design Matters
While the content of a press release is important, design is what grabs attention. Here's why good design is essential:
1. Builds Credibility and Trust
A clean, professional layout shows that you’re serious about your business. Press releases that look polished and branded help establish legitimacy in the eyes of media outlets, investors, and customers.
2. Reinforces Brand Identity
Every communication from your company is a branding opportunity. Consistent typography, color schemes, and layout elements help reinforce your identity. As a graphic designer for business, I ensure that every press release I design aligns with the client’s brand guidelines.
3. Enhances Readability and Engagement
Reporters and stakeholders are busy—strategic use of headers, white space, infographics, and pull quotes makes your content easier to digest and more likely to be read.
4. Increases Shareability
Well-designed visuals are more likely to be shared on social media or picked up by news outlets. A good design increases the chances of your press release going viral or getting more coverage.
Design Elements That Make a Difference
At Crafti Corgi, I focus on several key design components when creating press releases:
Branded Header and Footer
Strategic Use of Company Colors
Professional Typography
Infographics or Icons for Data Presentation
Callouts for Quotes or Key Statistics
Optimised Layout for Digital and Print Formats
These details not only make the release more visually appealing but also more persuasive.
The Competitive Edge for SMBs
You might be thinking—do I really need a designer for a press release? The answer is yes, especially if you’re trying to compete with larger companies with in-house teams.
As a graphic designer near me (yes, I'm local and ready to help), I provide small to medium businesses with big-agency quality design without the bloated costs. That means you get professionally crafted press releases tailored to your audience—and your budget.
Want to Learn More?
If you’re ready to elevate your press materials and increase your brand’s visibility, I’d love to help. I work with clients across industries to develop standout visual communications.
🔗 Check out my portfolio and recent projects
🔗 Book a free consultation with Crafti Corgi
Let’s make your next announcement unforgettable.
Crafti Corgi
Your go-to freelance graphic designer in Surrey, helping businesses create impactful, on-brand designs that deliver results.
