Designing a Family-Friendly Event Poster: Barnyard Baby Bash at Cockfields Farm Park
Seasonal events are some of the most rewarding design projects to work on. They combine storytelling, clear communication, and visual warmth - all while needing to perform a very practical job: attract visitors and help them understand what’s on offer at a glance.
This project, the Barnyard Baby Bash poster for Cockfields Farm Park, is a great example of how thoughtful graphic design can support a busy, real-world event during one of the farm’s most important times of year: lambing season.
As a freelance designer working with family attractions and local businesses, projects like this sit right at the intersection of creativity and clarity.
The brief: seasonal, family-focused, and information-rich
Cockfields Farm Park needed a poster that could clearly showcase a full programme of activities taking place during their Barnyard Baby Bash event. This included:
Feeding the meerkats
Tractor rides at set times
Carousel rides
A cuddle corner
Reptile room access
Maternity unit talks during lambing season
The poster needed to appeal to families, be easy to read both online and in print, and feel warm, welcoming, and unmistakably rural. At the same time, it had to handle a lot of information without overwhelming the viewer.
This is a common challenge many businesses face when promoting events - and exactly where a professional graphic designer near me can make a real difference.
Design approach: rustic charm with clear structure
For this project, I leaned into a barnyard-inspired visual language:
Wooden sign textures to frame key information
Soft, natural colour palettes to reflect spring and new life
Circular image cut-outs to keep the layout friendly and approachable
Each activity is visually separated but still part of a cohesive whole. This makes the poster easy to scan - parents can quickly spot timings, while children are drawn in by the animals and imagery.
Clear hierarchy was essential. Headings, timings, and “open all day” notices are immediately distinguishable, ensuring the poster works just as well pinned up at the park as it does shared on social media.
As a freelance graphic designer Surrey businesses rely on, this balance between aesthetics and usability is always a top priority.
Designing for lambing season storytelling
Lambing season is a huge draw for visitors, especially families with young children. It’s not just an activity - it’s a story of new life, care, and education.
The poster reflects this by:
Giving prominence to the maternity unit
Highlighting talk times clearly
Using warm, gentle imagery that reinforces trust and calm
Good design doesn’t just list what’s happening - it communicates why it matters. In this case, the design helps set expectations and builds excitement around a special time at the farm.
This kind of storytelling is something I focus on heavily as a nearby graphic designer working with experience-led businesses.
Why professional event design matters
It’s tempting to think of posters as “just a bit of marketing,” but for events, they often act as:
The first point of contact
A decision-making tool for families
A shareable asset across social media
Poorly designed posters can confuse visitors or undersell what’s actually a fantastic experience. Strong design, on the other hand, builds confidence, improves turnout, and reinforces brand quality.
Whether it’s a farm park, local venue, school fair, or seasonal attraction, working with a graphic designer Surrey businesses trust can help ensure your event materials work as hard as you do.
Versatility across print and digital
This poster was designed to be flexible:
Suitable for physical display at the park
Optimised for sharing on social platforms
Clear and legible on mobile screens
That versatility is increasingly important. Many clients searching for a graphic designer near me aren’t just looking for something that looks good — they need assets that adapt across channels without losing impact.
Supporting local and family-focused businesses
Projects like this are exactly why I love working as a freelance designer. There’s something especially rewarding about helping local attractions communicate their value clearly and creatively.
Cockfields Farm Park is a brilliant example of a business that blends education, entertainment, and community — and it was a pleasure to support their seasonal promotion through design.
You can learn more about their events and farm experiences here: 👉 https://www.cockfields.co.uk
Looking for a graphic designer for your next event?
If you’re planning a seasonal event, open day, festival, or family-focused promotion and need visuals that are clear, engaging, and on-brand, I’d love to help.
I work with businesses across Surrey and beyond, offering:
Event posters and flyers
Social media graphics
On-brand marketing materials
Print-ready and digital-friendly designs
If you’ve been searching for a freelance graphic designer Surrey, a nearby graphic designer, or simply a reliable graphic designer near me, feel free to get in touch.
You can view more of my work or contact me via my website: 👉 https://www.crafticorgi.com
Thoughtful design helps events succeed - and this Barnyard Baby Bash poster is a perfect example of how clarity, creativity, and storytelling come together to support a great experience.
