Crafting Rocket Rebel: Behind the Scenes of a High-Impact B2B Brochure for Thames Rockets
There are few projects more exhilarating than helping a brand launch something bold, fast, and unforgettable - and that’s exactly what happened when I recently partnered with Thames Rockets to design their B2B brochure for the new Rocket Rebel speedboat experience. As a freelance graphic designer in Surrey, I’m often asked to create materials that not only look impressive but also work hard for the businesses that use them. This brochure was the perfect opportunity to combine thoughtful storytelling, strategic brand design, and high-energy visuals into a piece that speaks directly to corporate event organisers, team-building coordinators, and hospitality partners.
You can learn more about Thames Rockets experiences here:
https://www.thamesrockets.com
The Brief: High-Speed Energy Meets Professional B2B Communication
Rocket Rebel is all about adrenaline: sharp turns, roaring engines, and unmatched views of London from the Thames. But this brochure needed to do more than capture excitement - it needed to convert businesses into buyers. That meant leaning into clarity, professionalism, brand consistency, and strategic B2B messaging, all while echoing the dynamic spirit that Thames Rockets is known for.
As their chosen graphic designer, my job was to merge these priorities into a polished, compelling layout. The result was a brochure that balances high-impact design with clear, structured information that makes corporate booking easy and appealing.
Designing with Purpose: What Went Into the Brochure
Every brochure should have a purpose beyond aesthetics. For this project, the priorities were:
1. Communicating the Experience
Corporate clients need to understand instantly why an experience is worth offering to their teams or customers. The brochure uses strong visuals, bold photography, and custom graphic elements to communicate the thrill of the Rocket Rebel.
2. Clear B2B Messaging
Package options, booking details, safety information, and group pricing were arranged for maximum readability. Clean layouts and well-defined sections help businesses make decisions fast.
3. Maintaining Brand Identity
Thames Rockets has an iconic red-and-black brand palette. The brochure extends this identity with modern typography and dynamic shapes that "move" with the content - just like their boats.
4. Crafted by a Custom Brochure Designer
As a custom brochure designer, I build every page strategically. From photo selection to typography hierarchy, nothing is random. Every design choice is intentional, helping Thames Rockets reinforce trust, recognition, and brand power.
You can view more of my brochure work and other services here!
Why Print & Digital Brochures Still Matter More Than Ever
In a world obsessed with online everything, businesses sometimes wonder whether brochures still matter. The answer is a resounding yes - especially when approached with modern design strategies.
1. Print Brochures Add Tangibility and Trust
A printed brochure offers something digital screens can’t: presence.
When a business hands a brochure to a client, it’s a physical reminder of their professionalism and brand identity. It feels substantial, curated, and credible.
Print still plays a vital role in:
trade shows and exhibitions
corporate presentations
hospitality and tourism partnerships
business proposal packs
in-store or on-site marketing
It’s one of the most powerful tools for creating a memorable first impression - one that stays long after a meeting ends.
2. Digital Brochures Expand Reach and Shareability
While print anchors the brand, digital keeps it moving.
Digital brochures allow businesses to:
send materials instantly
embed videos, links, or booking portals
share content on websites and social media
update information easily without reprinting
reach clients around the world
For Thames Rockets, the digital version of the Rocket Rebel brochure ensures that corporate clients can access the information instantly, whether they're organising a company day out or arranging entertainment for visiting executives.
3. Brochures Strengthen Brand Identity Across Channels
A well-designed brochure becomes a core brand asset.
From typography and colours to layout style and tone of voice, every element reinforces how a company wants to be seen.
For businesses trying to:
build consistency
enhance brand power
position themselves as premium providers
- brochures are essential tools.
This is why having a professional graphic designer matters. A generic template or DIY approach won’t give your brand the credibility or polish needed for high-value clients. Businesses searching for graphic designers near me, graphic designer Surrey, or where to get a custom brochure made are often looking for someone who understands how to combine design aesthetics with marketing strategy. That’s exactly the type of partnership that brings brochures like Rocket Rebel to life.
Brochure Design as a Business Growth Tool
Strong brochure design does more than communicate information - it actively drives business results.
Here’s how:
• Increases Bookings
Clear, visually engaging brochures help clients understand offerings instantly. That means faster decisions and higher conversion rates.
• Builds Loyalty
Cohesive branding creates recognition. When businesses repeatedly interact with a refined brand identity, trust builds naturally.
• Supports Sales Teams
Brochures act as silent sales representatives - working even when you’re not in the room. Perfect for B2B environments.
• Enhances Professionalism
High-quality design signals high-quality service. For industries like tourism, hospitality, corporate events, and experiences, this is crucial.
Ready to Elevate Your Own Business Materials?
Whether you're launching a new product, promoting an experience, or refreshing your marketing materials, a strategically designed brochure can transform the way clients perceive - and engage with—your brand.
If you’re searching for:
graphic designer
freelance graphic designer Surrey
brochure design expert
custom brochure designer
graphic designers near me
where to get a custom brochure made
graphic designer Surrey
… you’re in the right place.
Learn more about working with Crafti Corgi here:
https://crafticorgi.com
